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  • 2022 아시아 태평양 비즈니스 이벤트 유스 챌린지 개최
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    2022.07.13
The Asia-Pacific Business Events Youth Challenge 2022/Goyang City, co-organising with ICCA and Korea MICE Association, is delighted to present the first Asia Pacific BE Youth Challenge! This competition aims to foster young professionals in the business events industry and provide an exclusive opportunity for participants to take center stage in showcasing innovative and creative ideas. Challenge A / To provide creative marketing solutions that could support emerging cities to increase their competitiveness as international business events destinations. Open only to university & graduate students under 30 years old. /Challenge B/ To provide creative marketing solutions that could support the convention & exhibition centres in their business development strategies. Open to all young professionals, university and graduate students under 30 years old Terms and conditions: • Name your te• Max 2 persons per team. • Select 1 topic only i.e. Challenge Aor B • Proposals up to max 6 pages. • All proposals must be submitted with the application form attached. • All submissions must be in English. Please submit the proposal on 1 topic with the application form before 29 July 2022, Friday (12 pm KST). Announcement of preliminary round result week of 8 August 2022, via GDW website and email notification to short-listed teams. 6 finalists (short-listed teams) will be: • Invited to Coyang Destination Week from 22-26 August 2022. Travel expenses include economy round-trip international flight tickets (excluding domestic flights and transfer if you are travelling outside of the Republic of Korea) and 4 nights of accommodation (twin-sharing) to Goya ng, the Republic of Korea, covered by Goyang CVB. Required to prepare an in-person oral presentation at the event on August 23. Pease refer to the guidelines for more information. How to applyPlease submit your proposal with the application form before 29 July 2022, Friday (12 pm KST)Where to submit Please submit your proposal with the application form via email to Nusheena at nusheena.s@iccaworld.org. The email subject should include: • AP BE Youth Challenge.Challenge A/B_Team Name, City/Country. e.g. AP BE Youth Challenge-Challenge A-Future Leaders. Goyang Winning team rewards • A Prestigious Trophy • Certificate of recognition. • Ybung professional team: A trip to attend the 61st ICCA Congress 2022 in Krakow, Poland, 6-9 November. Return economy international flight tickets and 5 nights of twin-sharing accommodation will be provided.• University & graduate student team(s): A trip to attend the ICCA Events or ICCA supported Events in Asia-Pacific in December 2022. Return economy international flight tickets and 5 nights twin-sharing accommodation will be provided. Further enquiries? Please contact:• Ms Dora An (Goyang CVB) dora.an@goyangcvb.com • Ms Nusheena Mohd Shahimi (ICCA) nusheena.s@iccaworld.org
Guidelines / Challenge A To provide your creative marketing solutions that could support emerging cities to increase their competitiveness as a business events destinations. Eligibility: • University/Graduate students under age 30. Scenario: • As the international borders are reopening, business events industry is emerging into a new era. After two years of downtime, the majority of the international association conferences are returning to face-to-face format. As such, the competition is fierce among destinations. • You are encouraged to select an emerging city (e.g. Coyangjas a case study to provide your suggestions. Please provide your creative marketing solutions that could support emerging cities to increase their competitiveness as a business events destination. Key highlights: • The importance of Business Events to the destination. • Actions and steps that the destination should consider or prepare to be the next international Business Events destination. • Ideas to support the destination to position or to strengthen their positioning as an International Business Events destination. • The suggestions of stakeholders' to work with. • Effective products/ solutions convention Bureau or related government divisions could provide to attract international conferences. • Communication channels. Challenge B To provide creative marketing solutions that could support the convention & exhibition centres in their business development strategies. Eligibility: • University/Graduate students under age 30. • Young professionals in the Business Events industry under age 30. Scenario: • As the international borders are reopening, the business events industry is emerging into a new era. • After two years of downtime, many convention centres are competing to attract international association conferences to their venue. Please provide your creative marketing solutions that could support the centres in their business development strategies. Key highlights: • Practical and achievable sustainability ideas (e.g. cost impact & operational factors). • Effective set-up that is applicable for association conferences (e.g. not government, not trade exhibition and not events). • Associations perspectives in venue selection (e.g. association conference organizers, PCO, decision-makers/influential in destination and venue selection. • The suggestions of stakeholders to collaborate with. • Communication channels. Pleases include your rationale and consideration in each of your suggestions念olutions. Please include the possible challenges and propose solutions in each of your suggestions Finalists 7 in-person oral presentationDate: 23 August 2022, Tuesday Destination: Coyang, Republic of Korea The 6 shortlisted finalistswill be required to prepare an in-person oral presentation in front of the panel of judges. • 15-minutes PPT presentation • Optional to include video presentation (must not exceed 5 minutes) • 20- minutes Q&A session • Language: English


첨부파일
AP BE Youth Challenge_ 신청서 양식.pdf
이전글
청탁금지법 위반 신고 안내
다음글
「고양시 평화회의 촉진도시 지원 사업」공고